From bump to first birthday
Every week of the journey, explained by people who get it.
Evidence-based guidance for trying to conceive, pregnancy, and the first year — warm, clear, and never overwhelming.
✓ Written by real parents ✓ Sources you can check
WHERE ARE YOU RIGHT NOW?
YOU'RE IN
Week 16
Baby is about the size of an avocado. Hello, energy. Baby can hear your voice and you may feel the first kicks.
Second trimester Read the Week 16 guide →
Planning for baby
Cycle tracking, ovulation windows, and what actually moves the needle when you're trying to conceive.
Start with the TTC basics →Your first year together
Feeding, sleep, and milestones — month by month, with the realistic version nobody warns you about.
Explore the first-year hub →Follow along, week by week
See all 40 weeks →Trusted guides for right now
BABY
Baby Sleep Routines: A Practical Guide for Exhausted Parents
Editorially reviewed · sources cited
GEAR
Best Baby Monitors of 2026: Tried & Tested by Parents
Editorially reviewed · sources cited
PREGNANCY
Maternity Fashion: What to Actually Wear After Baby Arrives
Editorially reviewed · sources cited
Quietly useful for the first trimester
Editorially chosen — never paid placementsMaternity support band
Eases lower-back load as bump grows · £34
Side-sleeper pillow
Comfortable past week 20 · £59
Unscented stretch oil
Fragrance-free, derm-tested · £22