Editorial policy

Last updated 21 June 2026

This policy explains how BabyBump content is made, so you know what you’re reading and why you can trust it.

Information, not advice

BabyBump is a lifestyle publication. We provide general information and lived experience — not medical advice. Nothing here is a substitute for your midwife, GP or the NHS, and we say so clearly on health-adjacent pages. We do not diagnose, prescribe, or tell you what is safe for your body or your baby.

How we research and source

  • Every health-adjacent claim is sourced to a primary authority — the NHS, Tommy’s, NICE, RCOG, or peer-reviewed research — and that source is linked at the foot of the page.
  • We don’t invent statistics, quotes or citations. If a claim can’t be sourced, it’s cut.
  • Product recommendations are based on hands-on use or clearly-stated research.

How we review and edit

  • Every article is edited before publication. Drafts are never shown publicly.
  • Where a piece is reviewed by a named expert, that reviewer and the review date appear on the page. See our review standards.

Updates and corrections

  • Pages show a visible “last updated” date and are refreshed as guidance changes.
  • Spotted something wrong? Tell us via contact and we’ll correct it promptly.

Some links are affiliate links: if you buy through them we may earn a commission, at no cost to you. This never influences our recommendations. Affiliate content is disclosed clearly and close to the relevant links.